Apple Maps App Gets Lost on Twitter: Only 10% of Tweets Approve

If you thought that the chatter about Apple’s Maps app in iOS 6 was overwhelmingly negative, here’s proof that it wasn’t just the folks in your social stream.

Twitter analysis firm Crimson Hexagon grabbed more than 50,000 tweets that mentioned the Maps app, which comes standard on the iPhone 5, over the last six days. Just 10% of those expressed interest, approval or excitement, such as this review from pastor Charlie Campbell: “I was a little nervous about losing Google maps … but I must say I like Apple’s maps even better.”

If there’s a silver lining for Apple, it’s that only 22% of the tweets expressed an outright hatred of the app. But another 30% cracked jokes at the expense of Maps, such as this from entrepreneur Chris Eh Young: “If you ordered an iPhone 5, shipments are being delayed. Apple is forcing the delivery guys to use Apple Maps.”

The remaining 30% of tweets were neutral, merely passing on news stories or updates about Maps. The full stats:

Crimson Hexagon also examined Twitter sentiment about the iPhone 5 itself, and found a slight weakening of interest in the wake of the record-breaking smartphone launch.

Positive tweets about the phone fell from 38% at launch to 30% now, while negative tweets rose from 11% to 20%. Some 12% of all negative tweets about the iPhone 5 mentioned Maps.

Is the anti-Maps chatter likely to increase or to die down? Give us your prediction in the comments.

Source : mashable