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In July 2011, a coalition of U.S. Internet providers — including
AT&T, Verizon, Comcast, Cablevision and Time Warner Cable — signed on to an agreement to crack down on online copyright infringers. Or, well, to “crack down.”
The terms of the agreement emphasized user education over user
punishment. Instead of cutting infringing users off from Internet
services, the providers dreamed up a “six strikes” approach to
infringement notification: Copyright holders would do their standard
scanning for infringement.
They would then cross-reference suspect IP addresses against the ISPs
that control them. The copyright holders would then send a message to
infringers — and, under the agreement, the ISPs would in turn commit to
forwarding those messages to their customers.
For up to six of those messages. The agreement’s goal, Ars Technica noted
at the time, was to “educate and stop the alleged content theft in
question, not to punish. No ISP wants to lose a customer or see a
customer face legal trouble based on a misunderstanding, so the alert
system provides every opportunity to set the record straight.”
The plan, though, was never implemented. Instead, its launch kept
getting postponed. And postponed. And postponed. In March, the ISP
crackdown was predicted to have a July 2012 launch. And July came and went.
But bad news, torrenters. The ISP crackdown, as of today, appears imminent. According to a report in The Hill, the infringement alert system will be implemented “over the next several weeks.”
The report quotes Jill Lesser, the executive director of the Center
for Copyright Information — the organization overseeing the new
anti-piracy program — as saying, “We’re really close and we’ll start
seeing alerts over the next several weeks.” (She prefaces that comment
with a nod to the long build-up to the system’s launch: “There are
[implementation] dates in draft materials that are not set in stone and
we don’t want to create any expectations we can’t meet…”)
The Hill‘s report, though, confirms an earlier story from the blog TorrentFreak,
which obtained internal documents from AT&T specifying a Nov. 28
launch date for the alert program. Those documents also suggested that
the cooperation between service providers and copyright holders could
facilitate legal action against infringers.
Under the alert system, TorrentFreak noted, “Internet
providers have to inform copyright holders about which IP-addresses are
repeatedly flagged. The MPAA and RIAA can then use this information to
ask the court for a subpoena, so they can obtain the personal details of
the account holder.”
Lesser insists that the arrangement is not SOPA Lite. Receiving an
alert “doesn’t mean you’re any more liable to be sued or the content
owner has any more eligibility to sue someone,” as she put it. And
Internet subscribers’ accounts won’t be terminated as part of the program.
Instead, the plan will allow for “mitigation measures” if users fail
to respond to alerts. Not only may a service provider temporarily slow
down those users’ Internet speeds, or direct them to an online tutorial
when they try to access popular websites. They also might implement
other penalties, which are up to the service providers themselves (who,
on their own, have very little incentive to punish copyright infringers
to begin with).
The main hope in all this seems to be that it will, essentially, scare users straight — and that the “scorched earth tactics”
of the past won’t be necessary now that copyright holders have used
those tactics to make their point. As the draft language of the
agreement puts it, “It’s likely that very few subscribers who after
having received multiple alerts, will persist (or allow others to
persist) in the content theft.”
That attitude might be pragmatic — it might be Pollyanna-ish. Either way, we’ll soon find out which it is.
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