Last June, when Microsoft unveiled its Surface line of PCs in Hollywood, someone at Microsoft registered the @Surface Twitter handle.
On October 14, after a four-month slumber, that account finally woke up and published its first tweet.
You could not ask for a better metaphor for Microsoft’s communication strategy about its first-ever foray into the PC hardware market.
At that June intro, which I attended, Microsoft provided only the barest of details about the hardware. Reporters and analysts who attended the event were allowed only a few minutes of hands-on time with the hardware and weren't allowed to use its signature add-on, a combination keyboard and tablet cover. Since then, Microsoft has been stubbornly silent about prices, specs, and features, and no one outside Microsoft has been allowed access to the hardware.
Yesterday, at an invitation-only press event in Redmond, Microsoft finally began answering those questions and allowing the press to use the actual Surface hardware. Windows Division President Steven Sinofsky and Panos Panay, General Manager of the Surface division, took questions and led reporters on a tour of the previously top-secret Microsoft facilities where the Surface hardware was designed.
Beginning today, October 16, at 9:00 AM Pacific Time, customers will be able to preorder the Surface with Windows RT directly from Microsoft in six markets worldwide. (The Surface Pro, which runs Windows 8, will be available about 90 days after Microsoft launches Windows 8 on October 26.) It will also be available in Microsoft's 27 existing retail stores (plus four more stores scheduled to open in November) and 34 holiday pop-up stores in the United States. The product itself will be available on October 26.
Before you place an order, here’s what you need to know.
What does it cost?Despite some wild (and frankly insane) rumors, Surface RT is priced competitively with its most direct rival, Apple’s iPad. A stripped-down 32GB version is priced at $499 without a keyboard. That base unit costs $599 with a black Touch Cover that doubles as a keyboard. The 64GB version is $699 with a black Touch Cover.
If you want a cover in a color other than black, you can pay $120 for a Touch Cover in white, cyan, red, or magenta. And if you’d prefer a keyboard with a more traditional feel, the Type Cover (available in black only) is $130.
PS: I called that price back in August:
Where will it be available?The initial markets will include the United States and Canada, Hong Kong, China, Great Britain, France, Germany, and Australia.
What are the specs?The Surface RT is powered by a Tegra 3 (Nvidia T30) and includes 2 GB of RAM. The case is made of molded magnesium in a dark titanium color. Here’s a more detailed list of specs:
- Dimensions: 10.81 x 6.77 x 0.37 inches
- Weight: 1.5 pounds
- Display: 10.6” ClearType HD, 1366 x 768, with 5-point multitouch
- Wireless: Wi-Fi (802.11 a/b/g/n) and Bluetooth 4.0
- Power: 31.5 W-h battery, 24W external power supply
- Cameras: Two 720p HD cameras, front- and rear-facing
- Sensors: Accelerometer, gyroscope, compass
- Expansion: Full-size USB 2.0, microSDXC, headset jack, HD video out
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