It's been 229 days since Apple announced the iPhone 5 and iOS 6. In Silicon Valley time, that's roughly a millennium.
And we're unlikely to see major updates to the iPhone, iOS or any other major Apple products until this fall, based on CEO Tim Cook's comments during the company's latest earnings call.
Meanwhile, Android has lengthened its stride.
I'm not talking about the Samsung Galaxy S4 with its flurry of
software features, or the HTC One with its amazing hardware design. I'm
talking about the killer feature in Android 4.1 Jelly Bean as well as
the latest version of the one killer app on Android that you can't get
on iOS.
Here's why those two big leapfrog innovations matter.
1. Google Now: The killer feature
We first saw Google Now last June when Hugo Barra demoed Android 4.1 "Jelly Bean" at Google I/O. While
the demo had its share of whizbang-ness, it wasn't something that
looked like a game-changer. It even appeared a bit gimmicky. But, with a
steady stream of software improvements and the fact it's stunningly useful once it's activated and starts doing its thing, Google Now emerged as one of Android's biggest advantages over the iPhone.
As I noted earlier this year,
Google Now has given us one of the great "Ah, ha!" moments in tech in
recent memory. It automatically alerts you when you need to leave for a
meeting based on current traffic conditions, or warns you that your
flight has been delayed, or reminds you that one of your favorite teams
is playing tonight, or has navigation directions ready for you on that
restaurant you just searched for — and it does all of this without you
even having to configure anything. It's truly a big data moment, and although Google has indicated that it would like to bring Google Now to iOS,
for now it's only available on Android and the iOS version will
obviously never have the same deep integration. One of the things that
makes Google Now so great is that it goes hand-in-hand with Android's other killer feature: notifications.
2. SwiftKey 4: The killer app
This one doesn't have anything to do with Google, but it has
everything to do with Android. It's one of those apps that cannot exist
on iOS because Apple doesn't give developers access to enough of the
fundamental layers of the operating system, but Android does.
Occasionally that can lead to malware threats and configuration issues,
but other times you get amazing pieces of software like SwiftKey.
A replacement for the native Android keyboard, SwiftKey allows you to
move a finger across the keyboard in one continuous motion over the
letters of the word you'd like to spell and SwiftKey magically
interprets that word at a high accuracy rate — especially for standard
dictionary words. Often, it also predicts the next word you are going to
type and if it's correct then you can select that word with one tap and
then keep inputting new words.
This is significantly faster than using the standard touch keyboard
on Android or iPhone, and SwiftKey took another big step forward with
the release of SwiftKey 4
in February. In the two months since it was released, it has saved me
7,749 keystrokes and made me 33% more efficient, according to the
SwiftKey stats. It honestly feels even more efficient than that. Those
of us who used a Palm Treo or a BlackBerry with a hardware keyboard
before moving to virtual keyboards on iPhone or Android know that we
definitely traded typing accuracy and speed for the benefits of better
apps and ease-of-use. SwiftKey now helps overcome the keyboard drawback
on Android.
Apple's challenge
It's been a very quiet year so far for Apple. While the iPhone
remains simpler to use and still gets many of the best apps and app
updates before Android does, Google Now and SwiftKey 4 are two powerful
advantages that the iPhone is unlikely to match in 2013.
That puts an important challenge on Apple's shoulders. The iPhone
needs a unique next-step-forward innovation before the end of 2013, or
else Android is likely to take its mantle as the platform where the
future is unfolding.
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