One-Liner Pitch: Good.co lets you see how well your
personality matches up with specific companies and employees, so you end
up at a place that's really the right fit for you.
Why It's Taking Off: It offers job hunters a way to
find companies that are a better fit and companies a way to find
employees who are a better fit, so neither waste more time and money
than necessary.
Job listings can give you a sense of whether you're qualified for a
particular role, but not necessarily whether you're a good fit for the
company and its culture. One new website hopes to change that.
Good.co, which launched in beta last month, classifies job hunters
and companies into different personality types based on a proprietary
algorithm and provides a score that shows how well the two match up. The
goal is to help job hunters better understand their own strengths and
improve the odds that businesses, employees and teams will be well
matched for one another, and thrive together as a result.
When you sign up to use the site, you'll be asked to fill out a quick
questionnaire developed by an experimental psychologist on the staff.
Each question includes two answers with a sliding scale to indicate
where you fit on the spectrum. You'll be asked whether you would start
the race more like the tortoise or the hare, whether you would rather be
a character on Friends or Survivor and if you would prefer to have a
signed contract or a standing ovation. Based on those responses, Good.co
will break down your different personality archetypes, each of which
are represented by iconic figures. There are 16 archetypes in all,
including the Dreamer (John Lennon), the Straight Shooter (Stephen
Colbert) and the Visionary (Steve Jobs.)
Good.co also creates a personality breakdown for hundreds of major
companies based on brand perception, revenue growth, the size of the
company's staff and other data, as well as conducting similar surveys of
those posting jobs. Based on this information, you can get some sense
of how well you might fit at a company or even a career you might be
interested in.
After doing a quick search, I found that I'm a better fit for Wired
than either CBS or Dow Jones, and I'm a better fit for Yahoo (hello
Marissa Mayer!) than for either Google or Apple. In theory, I could then
use this information to determine which jobs to apply for. Good.co also
features job listings pulled from LinkedIn (with plans to draw listings
from other sources in the future), some of which also include scores
showing how good a fit you would be, as well as how well you match up
with specific employees at a company — though, of course, the site is
still young, so there aren't too many profiles yet.
8:49:00 AM
valgeo
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