Developers beware, after Google warned it will pull any Play Store apps that block adverts.
Google has sent a clear warning to developers of apps for the Google Play Store.
It has removed at least four apps from the Play Store that had
allowed users to block advertisements that appear when using their
Android devices.
Ad-Blocking
The reports of the ad-blocking app removals have come from the
developers of several of the apps, including at least one developer,
Adblock Plus, which issued a 14 March press release criticising the
move.
“Adblock Plus reported today that Google has removed all ad-blocking
apps for Android, including Adblock Plus, from the Google Play Store,”
the
statement said. “Adblock Plus claims that this unilateral move by Google threatens consumer choice.”
In an email to the developer, Google said that the ad-blocking app violates Section 4.4 of the store’s
Developer Distribution Agreement,
which prohibits the development or distribution of products that
“interferes with, disrupts, damages, or accesses in an unauthorised
manner the devices, servers, networks, or other properties or services
of any third party including, but not limited to, Android users, Google
or any mobile network operator.”
Till Faida, co-founder of Adblock Plus, said in a statement that
Google has been unfairly targeting such apps in recent months and that
this move marks the third time Adblock itself has been hit with attacks
by Google.
“[T]oday’s action is the third in a string of actions that Google has
taken against our open-source product: in late February Google began
forcing Android users to manually configure a proxy server in order to
run Adblock Plus; in December 2012 Google re-categorised Adblock Plus in
the Chrome Web store and stopped showing it in search results when
users specifically looked for the extension; and when Adblock Plus
re-listed as an app on December 12th, Google took it down again 12 hours
later,” Faida said.
“I realise that advertising revenue is important to Google, but
understand that Adblock Plus does not automatically block all ads; we
simply allow users the choice whether to block ads or whitelist them,”
Faida said. “We even encourage advertising that is done appropriately
and conforms to an Acceptable Ads policy, which is debated and decided
in an open public forum. By unilaterally removing these apps, Google is
stepping all over the checks and balances that make the Internet
democratic. People should be really alarmed by this move.”
The disappearance of the app from the Google Play Store doesn’t mean
that users can’t download it and use it, though. Adblock Plus is still
available for free from the
Adblock Plus Website.
The app is an open-source project that has been downloaded more than
200 million times and which plugs into Chrome, Firefox, Opera or Android
browsers, according to the company.
A spokesperson for the company could not be reached by eWEEK today for further comment.
Google Response
Meanwhile, a Google spokesperson said in an email reply that the
company does not comment on individual app removals from its Google Play
Store. “We remove apps from Google Play that
violate our policies,” the spokesperson stated.
At least one other developer of an ad-blocking app also publicised Google’s action.
Jared Rummler,
the developer of AdAway, posted on Twitter 13 March after he received a
notice from Google about the action. “Got a notification from Google
and it looks like all Ad Blockers were removed from Google Play today,”
wrote Rummler.
In an
update on an AdAway Webpage,
Rummler wrote that his app “was removed due to ‘Violation of section
4.4 of the Developer Distribution Agreement.’ Thus, it will never be
available on Google Play again.”
In response, he wrote, users who are seeking the app can
find it instead through “F-Droid, the open alternative to Google Play.”
Several other ad-blocker apps were also removed by Google Play, including AdBlocker and AdFree, according to a story by
TechCrunch.
Revenue Streams
A huge portion of Google’s revenue comes from ad revenues, so the
ability of advertisers to get their ads in front of viewer’s eyeballs is
huge for the company.
Google Play,
which was created in March 2012 to combine what until then were separate sites where
Android lovers could buy their favorite apps, music and ebooks, has been a huge hit.
Before Google Play, users had to shop through the individual Android Market, Google Music and the Google e-Bookstore sites.
Source: techweekeurope.co.uk