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4:57:00 PM
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Today, a source close to Microsoft has provided us with corroboration
of rumored Microsoft Surface pricing, putting the Tegra 3 powered RT
model at $599 retail and the Ivy Bridge packing Windows 8 Pro model at
$999 retail.
Late yesterday rumors surfaced
that the Surface for Windows RT tablet would be priced at ‘above $599′
and that the beefier Intel-based version would be ‘at least’ $799. The
information we’ve received solidifies the $599 mark for the RT model but
puts the Ivy Bridge Pro model into the thousand dollar range.
These prices would seem to match up roughly with the statements made
by Microsoft Surface general manager Panos Panay at the introduction
event earlier this week. Panay said that the Windows RT model would have
“comparable” pricing to other ARM tablets with 32GB and 64GB of
storage. We’re assuming, but are not sure, that the $599 price refers to
the 32GB model.
As a report earlier today from Bloomberg
tips the initial models to be WiFi-only, the pricing would be initially
comparable with the 32GB WiFi iPad. The specifications of the Surface,
however, especially the 1366×768 screen, wouldn’t make it as attractive
an option at that price when compared to a the Retina-display-packing
iPad. It would also price it above the Galaxy Tab 2 10.1 and other
comparable ARM tablets, which run in the $399 range.
If the price includes the keyboard cover, this might explain the cost
differential somewhat. Microsoft’s ‘about’ page for the Surface
definitely appears to indicate that, stating that “Surface comes with an
integrated Kickstand and a revolutionary, 3mm thin, pressure sensitive
cover that doubles as a fully functioning keyboard and trackpad.”
At the same event, Microsoft said that the Surface for Windows 8 Pro
would ship 90 days after the the RT version and would be comparable to
second generation Ultrabooks in price. A $999 price point would put the
Surface Pro slightly above the range of many Ultrabooks and into the
ballpark of Apple’s MacBook Air.
We understand these prices to be accurate at this point, but still a
moving target as Microsoft has announced the Surface models very early
and Google has yet to drop whatever tablet hardware it has planned next
week. This could force Microsoft’s hand in terms of cost, but, as of
now, this is what we understand to be the prices that will be
advertised.
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