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BEIJING (AP) — Apple has paid $60 million to settle a dispute in China over ownership of the iPad
name, a court announced Monday, removing a potential obstacle to sales
of the popular tablet computer in the key Chinese market.
Apple's dispute with Shenzhen Proview Technology
highlighted the possible pitfalls for global companies in China's
infant trademark system. It also posed a challenge for the communist
government, which wants to attract technology investors to develop
China's economy.
Apple Inc. says it bought the global rights to the iPad name from Proview
in 2009 but Chinese authorities say the rights in China were never
transferred. A Chinese court ruled in December that Proview still owned
the name in China. Proview, which is struggling financially, asked
Chinese authorities to seize iPads in an apparent effort to pressure
Apple to settle.
"The iPad dispute resolution is ended," the
Guangdong High People's Court said in a statement. "Apple Inc. has
transferred $60 million to the account of the Guangdong High Court as
requested in the mediation letter."
China is Apple's
second-largest market after the United States and the source of much of
the Cupertino, California-based company's sales growth.
Proview
hoped for more money but felt pressure to settle because it needs to pay
debts, said a lawyer for the company, Xie Xianghui. He said Proview
sought as much as $400 million and might still be declared bankrupt in a
separate legal proceeding despite the infusion of settlement money.
"This is a result that is acceptable to both sides," Xie said.
The
dispute centered on whether Apple acquired the iPad name in China when
it bought rights in various countries from a Proview affiliate in Taiwan
for 35,000 British pounds ($55,000). The December court ruling said
Proview, which registered the iPad trademark in China in 2001, was not
bound by that sale, even though it was part of the same company.
The
settlement should be good news for both Apple and its customers because
it clears a potential obstacle for the company to start selling the new
iPad 3 in China, said You Yunting, a lawyer for the DeBund Law Office
in Shanghai.
"It is a good deal for Apple, because sales of iPads,
which are in great demand, can compensate for this $60 million cost,"
You said.
Apple has yet to announce a China release date for the iPad 3 but the country's telecommunications equipment certification agency approved the tablet in May.
The
case gave Chinese authorities a chance to show that their courts could
impartially resolve intellectual property disputes but also raised the
possibility that technology investors might be put off by a negative
outcome for Apple. Chinese regulators said Proview clearly owned the
mainland name rights under Chinese rules.
Without a formal ruling,
it will be hard for companies to draw lessons about how Chinese courts
will handle such disputes in the future, said Stan Abrams, an American
lawyer who teaches intellectual property law at Beijing's Central
University of Finance and Economics.
"It's such an atypical case,"
he said. "Certainly, the details and specifics of this kind of
commercial dispute aren't going to give us any long-term lessons."
The
outcome reflects Chinese courts' preference for encouraging adversaries
in commercial disputes to settle instead of pushing for a ruling,
Abrams said. He said the relatively small size of the settlement by
Apple's standards suggested Proview gave in, possibly under pressure
from either its creditors or the court.
All of Apple's iPads are
made in China by Foxconn Technologies Group, which employs more than 1
million people in sprawling factories. Brazil's government says
Taiwan-based Foxconn plans to open factories there to produce iPads and
other products.
Shenzhen Proview Technology is a subsidiary of LCD screen maker Proview International Holdings Ltd., headquartered in Hong Kong.
A
Hong Kong court ruled in July that Proview and the Taiwan company both
were "clearly under the control" of the same Taiwanese businessman, Yang
Long-san, and had refused to take steps required to transfer the name
under the agreement. The judge said the companies acted together "with
the common intention of injuring Apple."
However,
that judgment had no automatic force in the mainland case because Hong
Kong, while Chinese territory, has a separate legal system.
Apple also ran into a trademark dispute before it launched the iPhone in 2007.
Cisco
Systems Inc., the maker of networking hardware, had owned the trademark
since 2000 and used it for a line of Internet-connected desk phones.
After Cisco sued, the companies reached an undisclosed settlement and
the phone launch went off as planned.
The
dispute came amid complaints Beijing is failing to stamp out rampant
unlicensed Chinese copying of goods ranging from music and Hollywood
movies to designer clothing and pharmaceuticals.
But
unlike "trademark squatters" who register names of products already
sold abroad and then demand foreign companies pay for the Chinese
rights, Proview registered the iPad name long before Apple planned its tablet computer.
"The
only thing companies really should take form this case is, be careful
when you do transactions, be careful with your contracts," Abrams said.
"Be careful you're doing it the right way or you could pay a lot for
your mistakes."
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