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Tuesday, August 14, 2012

Apple Tells Us Why Android Is Winning Over iPhone!

The study was revealed by Apple's biggest competitor, Samsung, as an evidence to prove how different are its devices from that of the iPhone. 

Apple has mulled over the success of Android and has come up with some interesting statistics. According to an internal research done by Apple, the users buy an Android device instead of an iPhone because they want to stick to their carrier.

The study is based on data from the US market and was published by Apple internally in January 2011. The study was revealed by Apple's biggest competitor Samsung as an evidence to prove how different are its devices from that of the iPhone.

48 per cent of the respondents said that they wanted to stick to Android because, “they wanted to stay with (their) current wireless provider.” The survey was conducted in 2010, where iPhone was launched for less than three years and Android was having a good time. 36 per cent of the respondents said that they trusted 'Google', the maker of Android and 30 per cent said they liked the big screen of Android phones.

Samsung presented the report in a bid to prove how people bought its smartphones and how they are distinct from Apple's iPhone. With this, Samsung rubbished the claim of the iPhone maker that customers simply confused Samsung devices with the iPhone. This is the most common charge levied by Apple in its suit against Samsung.

Apple's response to this study can be seen in all its product posts in 2010 where Apple added features that makes it phones work across carriers. So, this ensures that users get the same network even if they switch their phones.

Here is a description of Apple's report:

Wanted to stay with current wireless service provider: 48 per cent
Trusted the Google brand: 36 per cent
Preferred larger screen: 30 per cent
Preferred the Android market for apps (Gmail, Google Docs, Google-Voice): 27 per cent
Wanted better integration with google services: 26 per cent
Wanted the latest and greatest smartphone: 26 per cent
Wanted turn by turn GPS navigation: 25 per cent
Wanted the latest technology: 25 per cent 

Source : efytimes.com

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