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8:18:00 AM
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What’s the first thing you look at when you make a new Facebook friend?
Most likely, it’s the comments on that person’s profile picture,
according to a new study from the University of Missouri. The comments
your Facebook friends leave on your profile picture strongly affect your
level of perceived physical, social and professional attractiveness.
This shouldn’t come as much of a surprise, as profile pictures are the first place your eye is drawn to on a Facebook profile.
Seoyeon Hong, a doctoral candidate in journalism, and Kevin Wise, an associate professor, found that the more comments (particularly the positive ones) users have, the more attractive they’re perceived to be.
“People tend to rely more on other-generated information than
self-generated information when forming impressions,” Hong says. “In
other words, opinions of other people matter more than the target
person’s own self-presentation. Thus, for social networking users
concerned about forming a desired impression, being aware of
other-generated information about oneself is paramount in the goal of
achieving a positive self-presentation.”
Hong’s research consisted of showing different profile pictures of
the same person to her test subjects. Furthermore, photos of people in
action — such as an athlete playing sports or a musician playing an
instrument — received more positive feedback than head shots.
This means it’s time to start monitoring the snarky remarks your Facebook friends leave on your profile picture.
“These findings show how important it is to present yourself
strategically on Facebook,” Hong says. “If you want to be perceived
positively by people who view your profile page, including friends and
potential employers, it is important to include profile pictures with
positive social cues.”
Do you ever change your profile picture based on the amount of
comments and likes your friends give? Let us know if you’re surprised by
the researchers’ findings.
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