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11:30:00 AM
valgeo
The often incendiary, but just as often sincere, Kevin Michaluk of CrackBerry.com followed up a recent, provocative Tweet
with an editorial saying no one who uses an iPad should ever leave a
"Sent from my iPad" signature -- or any tablet signature for that matter
-- on their email. While it might be tempting to dismiss Kevin's
advice, he argues his position on CrackBerry.com well:
In general, you're replying to emails from a mobile phone because
you have to. You're away from your computer. As for tablets --
especially in the business use case I'm focusing on here -- if you're
writing a long email on your tablet it's because you choose to, not
because you have to.
Unlike the default signature on the phone, which subconciously
tells the recipient you're responsive all the time and from everywhere
(a good thing), the same isn't true of the tablet signature. To me, and
the many others who have expressed agreement with my viewpoint, it gives
off the appearance that you're a person who doesn't value your time. If
you did, you'd head to a computer and pound out that email wayyyyy
faster. Time is money. And if you're a person I'm paying to provide
services, the last thing I want to see is time wasted.
Of course, there are exceptions. YES, some people are mad
fast at typing on glass. YES, you can use bluetooth keyboards with your
tablet and speed things up a lot. YES, you may have to use a tablet for
work and do not have a computer alternative to go to. But these are
exceptions, and your default tablet email signature does not reflect
those exceptions.
Kevin also argues that having "Sent from my [anything]" is basically
giving the company whose product you bought free advertising. Depending
on who you are and who your contacts include, that kind of brand
marketing can be incredibly valuable for them. And you paid for that
privilege.
So I get it. Why broadcast what you're using to respond to an email
when it doesn't add any value to you, and provides free advertising to a
company you already paid $500 to almost $1000.
Like most things, however, it's more nuanced than that. Apple
products have a certain cachet. Especially when a new product launches,
it's not uncommon for people to want to show off that they have it --
including highly productive people like CEOs and high profile people
like celebrities.
iPads are also popular in education and enterprise, including health
care, insurance, and other verticals where the tablet form-factor is a
huge advantage. If IT departments don't change the signature during
provisioning, "Sent from my iPad" is what a lot of highly productive
people's emails are going to say, and I'm not going to read anything
into that other than that's what their email signature says.
Still, Kevin's point has merit. Information is power, and the less
information you give out, even if it's just an email signature, the less
power you give up, even if its just perception (or misperception).
Check out Kevin's entire rant on the subject via the link below and
then come back and tell us what you think -- "Sent from my iPad" or no
"Sent from my iPad", what do you prefer?
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